I really recognized myself when you explain why you shifted from b2b to b2c, I felt the the same and now that i am in the b2c sector, i enjoy much more my day to day as lead PMM!
Glad it resonated, Carlota! For me it has been like coming back full circle. I started in DTC, then as some of the startups I joined looked at going upmarket, my role naturally evolved toward sales motions, even ABM. It's good to touch every aspect of product marketing as skills are always transferable.
Very interesting article and POV Elena!
I really recognized myself when you explain why you shifted from b2b to b2c, I felt the the same and now that i am in the b2c sector, i enjoy much more my day to day as lead PMM!
Glad it resonated, Carlota! For me it has been like coming back full circle. I started in DTC, then as some of the startups I joined looked at going upmarket, my role naturally evolved toward sales motions, even ABM. It's good to touch every aspect of product marketing as skills are always transferable.