Do Epic Sht by Elena Madrigal

Do Epic Sht by Elena Madrigal

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A Framework to Move from Director to VP in Product Marketing
The unspoken rules that have nothing to do with that promotion conversation you're waiting for
 • 
Elena Madrigal
1
What territory do you own?
When brand confusion becomes a territorial crisis.
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Elena Madrigal
From Copy to Context: The Messaging Revolution
We've been trained to think messaging is about finding the right words to convey the right ideas to the right people. But what if messaging isn't just…
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Elena Madrigal
Why Product Marketers Need to Unlearn Everything
Five unconventional principles that will define the future of product marketing in an AI-saturated world.
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Elena Madrigal
3
Why Extraordinary Success Demands Extraordinary Discomfort
The secret weapon that makes intelligence, charisma, and talent irrelevant.
 • 
Elena Madrigal
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Why and How to Craft a Compelling Product Narrative.
 • Elena Madrigal
A Breakdown of my Narrative for Amaze x Adobe Express Integration
 • Elena Madrigal
The Cult Brand Manifesto: How to Build a World People Fight to Belong To
 • Elena Madrigal
Why Product Marketers Need to Unlearn Everything
 • Elena Madrigal
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The Cult Brand Manifesto: How to Build a World People Fight to Belong To
Forget customer acquisition. Forget brand awareness. The real brands of the future will be cults, and cults are built differently.
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Elena Madrigal
Embrace Your Inner Fraud: Why a Touch of Impostor Syndrome Makes You Valuable
That nagging voice of self-doubt? It might actually be your career's secret superpower.
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Elena Madrigal
The Substance Revolution
Why quality trumps quantity in everything we do.
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Elena Madrigal
How to Turn Metrics into Meaning
Why product marketers must go beyond dashboards and start telling intentional, emotional, data-driven stories
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Elena Madrigal
My Approach to Cultivating Deep Ownership
The power of empowerment and the "hills I’ll die on" framework.
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Elena Madrigal
How to Break Bad Habits for an Atomic Product Activation (Part 2 of 2)
Finding where your product’s habit loop is strong, and where does it break.
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Elena Madrigal
The Hidden Psychology Behind Messaging
How to create messaging concepts that make customers say "Yes!"
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Elena Madrigal
How to Know When to Decide Alone vs. When to Involve Your Team?
The simple framework that helps you balance speed and team buy-In.
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Elena Madrigal
How to Build Atomic Habits for an Atomic Product Activation (Part 1 of 2)
What if your product activation worked like a great personal habit?
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Elena Madrigal
Do Epic Sht by Elena Madrigal
Do Epic Sht by Elena Madrigal
I'm Elena and I'm here to shake up product marketing. Get ready for insights, actionable frameworks, and the leadership advice I wish I had 20 years ago. If you're into crafting narratives that lead to epic products, you're in the right spot.
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If you're into cats and doing epic things, then you need to show it to the world!
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Where product marketers not only talk the talk but wear the walk!

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