Archive - Do Epic Sht by Elena Madrigal

A Framework to Move from Director to VP in Product Marketing

The unspoken rules that have nothing to do with that promotion conversation you're waiting for

Jun 15 •

What territory do you own?

When brand confusion becomes a territorial crisis.

Jun 9 •

May 2025

From Copy to Context: The Messaging Revolution

We've been trained to think messaging is about finding the right words to convey the right ideas to the right people. But what if messaging isn't just…

May 25 •

Why Product Marketers Need to Unlearn Everything

Five unconventional principles that will define the future of product marketing in an AI-saturated world.

May 18 •

Why Extraordinary Success Demands Extraordinary Discomfort

The secret weapon that makes intelligence, charisma, and talent irrelevant.

May 11 •

April 2025

The Cult Brand Manifesto: How to Build a World People Fight to Belong To

Forget customer acquisition. Forget brand awareness. The real brands of the future will be cults, and cults are built differently.

Apr 27 •

Embrace Your Inner Fraud: Why a Touch of Impostor Syndrome Makes You Valuable

That nagging voice of self-doubt? It might actually be your career's secret superpower.

Apr 20 •

The Substance Revolution

Why quality trumps quantity in everything we do.

Apr 13 •

How to Turn Metrics into Meaning

Why product marketers must go beyond dashboards and start telling intentional, emotional, data-driven stories

Apr 7 •

March 2025

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