Sitemap - 2024 - Do Epic Sht by Elena Madrigal

The Best of Do Epic Sht - 2024 Edition

From Panic to Power

5 Lies Every PMM Has Told (And Why They’re Okay)

My predictions: 10 Big Ideas for DTC in 2025

I Like the Jaguar Rebrand—and Here’s Why

The Untapped Product Marketing Growth Lever No One Is Talking About

A Breakdown of my Narrative for Amaze x Adobe Express Integration

The Power of Rituals in Product Marketing

10 Tips to Level Up from IC to Product Marketing Leader

How do you Stand out in a Crowded Market?

5 Unexpected Lessons from Adobe MAX that Hit Me Like a Confetti Cannon

Data Without a Story is Just a Boring Spreadsheet

How to Say No Without Burning Bridges.

How to Think in Bets to Make Decisions?

How to Get Things Done When Work Gets Fast and Furious.

How to Launch Products that Matter With a PR FAQ.

Why and How to Craft a Compelling Product Narrative.

From Micro to Macro: How to Elevate Your Strategic Thinking.

The Power of Storytelling in Business: 3 Hot Takes.

Balancing Simplicity and Flexibility in Pricing Models.

GoDaddy Case Study: Empowering Entrepreneurs through Creativity.

How to Tell Better Stories at Work

Artifact: Building a Unified Team at Amaze

The Focus Formula: High Impact Without the Burnout

Healing a Team After a Toxic Manager

Case Study: How I Applied Design Thinking to Product Marketing.

Storytelling isn't Just About Words

Switching Costs: The Subtle Art of Customer Retention

People: The Reason We Stay and the Reason We Leave.

Why and How to Organize a Product Marketing Safari.

Artifact: New Product Introduction Process

The Headpin Strategy

Beating the Sunk Cost Trap

Backstage Pass to our Product Team

Case Study: Experiment to increase Mobile App downloads.

Mastering the Market: How Calm Outsmarted Headspace.

Nokia Case Study: Niche Positioning When Your Product Isn’t the Category Leader

The Death of the Glorified Project Manager.

Naming. Art or science? - Part 2

Naming. Art or science? - Part 1

5 Storytelling Secrets from Taylor Swift’s Playbook.

Making Choices: Not Just About Dinner.

Elena Madrigal on great website messaging, value pricing, and user research

The Solution Trap: How Research Can Get It Wrong.

My Website Messaging Recipe

The Evolution of Social Media: From Social Interaction to Shoppertainment

A Deeper Dive into Value

Where should the product marketing team fit within an organization?

What will be your approach in this new year?

What’s the difference between positioning, product narrative, messaging, and copy?